Overview of the development of the global pet economy in 2025
Release Time:
2025-05-29
In 2025, the global pet economy will show a trend of huge market size, unique development in various regions, and coordinated growth in multiple fields.
In 2025, the global pet economy will show a trend of huge market size, unique development in various regions, and coordinated growth in multiple fields.
Market size: The global pet market has exceeded $300 billion in 2025 and is expected to reach $500 billion by 2030, growing at a compound annual growth rate of more than 8%.
Regional characteristics
North America: No. 1 with a 38% market share, with an average annual pet consumption of more than $1,000. With 70% of households in the U.S. owning pets, consumers are willing to pay for smart devices and organic food, and subscription-based services are the new trend.
Europe: 30% of the total, with strong demand for eco-friendly pet products. People pay attention to quality of life and environmental protection, which has given rise to the development of high-quality, specific categories and care and beauty services, and even willing to spend luxury goods for pets.
Asia: China's "solitary economy" has driven the pet ownership rate to 22%, and the market potential in India and Southeast Asia is huge. Southeast Asia has risen strongly with an annual growth rate of more than 30%, and the demand for scenarios is prominent, such as the surge in the sales of pet dryers in Malaysia due to the rainy climate, and the "anthropomorphic consumption" in the Philippines to promote the growth of pet clothing categories.
Core growth areas
High-end pet food: natural food and functional snacks account for more than 40%, and the concept of "pet light food" has become popular. By 2025, 78% of pet food packaging will be designed to be recyclable, and high-end custom food will grow by 25% in the North American market.
The explosion of smart products: annual sales of automatic feeders and GPS tracking devices have increased by 200%, and technology companies have entered the game.
Medical and health upgrades: Demand for pet insurance, genetic testing, and elderly care has surged, and pet medical spending in the United States has accounted for 25% of the market.
In addition, social media influencer marketing has become an important marketing strategy in the pet industry, and platforms such as TikTok, Instagram, and YouTube have become "traffic gold mines" for brands to go overseas. At the same time, young people have become the main users of pet products, and they regard pets as "Baby" and "Friend", and this anthropomorphic cognition makes them more willing to invest in the quality of life of pets.
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